Create a client list

To provide a comprehensive and consolidated view of your Audiences and brand audition management and optimization simpler, yous'll run into the post-obit improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is at present consolidated in one place, the "Audiences" tab inside the left page navigation menu. Y'all can as well hands manage your Audiences from this report page. Acquire more Most Audience reporting
  • New terms
    Nosotros're using new terms on your audience report and throughout Google Ads. For instance, "audience types" (these include similar, custom, in-market, and affinity) are now referred to as audition segments and "remarketing" is at present referred to as "your information". Learn more about the Updates to Audience terms and phrases

Customer Match lets you target ads to your customers using the data they share with you. You create a CSV file including customer data and upload it into Google Ads to incorporate this targeting into your campaigns.

To successfully use your customer data file, it's important to ensure that yous format your customer data file correctly.

If you meet any issues with the upload process, learn how to fix customer list issues.

This commodity explains how to upload your information files to create customer lists.

Before you begin

For an overview of how Customer Match works, read about Customer Match.

For more than data nearly how Google uses the data files you upload and how the matching process works, read How Google uses Customer Match information.

Instructions

The post-obit instructions will guide you through the procedure of uploading a client client data file to create a new Customer list.

  1. Click the tools icon Google Ads | tools [Icon] in the top correct corner of your screen.
  2. Nether the section labeled "Shared library" click Audience manager.
  3. Click Audience lists from the Folio Card on the left.
  4. Click the plus button to create a new audition list.
  5. Cull "Customer list."
  6. Choose whether to upload a plain text information file or a hashed information file.
    • If you choose to upload customer data in plain text, the private client information in your file (Email, Phone, Start Name, and Last Proper name) volition be hashed on your calculator using the SHA256 algorithm earlier sending it deeply to Google'southward servers. Country and Zip information won't be hashed.
    • If you choose to hash your information, make certain it meets the requirements described in the formatting guidelines for customer list data files.
  7. Choose your new file.
  8. If you agree, cheque the box "This data was nerveless and is existence shared with Google in compliance with Google's policies."
  9. Set a membership duration. The default membership elapsing is unlimited, only you can gear up a custom fourth dimension limit.
  10. Click Upload and create list.
  11. You lot can view the progress of uploading your data file under "Audiences lists". This process may accept upward to 48 hours to complete.
  12. Once your data has uploaded, you'll see a file upload success page. Yous'll run into information about the number of rows that successfully uploaded and your match charge per unit percentage.

Proceed in mind

Membership duration

Customer Lucifer segments don't expire, so membership elapsing is unlimited past default. Y'all can command how long your customers are kept in a Customer Match segment, but information technology's best to refresh your segment regularly. Google Ads will send you an email if your segments haven't been refreshed in a while.

Data sharing beyond accounts

You tin share audience segments across multiple managed accounts if:

  • You have a Customer Friction match segment or Similar segment in your manager account, or
  • A client account shares their Client Match segment or Similar segment with your manager account.

All accounts using a Customer Match segment must comply with the Client Friction match policy. Google does non allow sharing or usage of this data outside of your managed account. Simply account owners and administrators with ambassador access may add together or remove customer data from Customer Match segments.

Similar segments

Similar segment targeting that is based on your Customer Match segments is bachelor for Search, YouTube, Gmail, and Display. These Similar segments will be automatically created if your Customer Match segments meet the minimum eligibility criteria. You tin can apply a Like segment the same way you lot'd use a Customer Match or your information segments: by adding it to an ad grouping or entrada.

When a Similar segment is available, it volition show the segment size on each available network in your "Audiences" table. In one case it'due south agile, y'all can add your Similar segment list to your targeting. If a segment says "Incompatible" in one of the columns, that means the segment isn't able to target on that property.

Annotation: it may take up to 48 hours for your campaign to start serving.

Zapier Customer Match integration

You can integrate your client relationship management (CRM) system data sources with Customer Match using Zapier as your integration partner.

Zapier automatically uploads new contact details from your customer relationship management (CRM) arrangement, eCommerce, or marketing automation tool where you collect a user's information, to your Google Ads customer lists. This means you don't take to manually upload contacts to Google Ads, sort them into the right lists, or remove them from a list. You can automatically keep your uploaded client lists refreshed and in sync with your CRM.

Using the Google Ads API

Business relationship owners or administrators tin can as well use the Google Ads API to upload data files and manage their Client Lucifer segments. Advertisers can upload a information file, add or remove customer data, or edit configurations through the API. To acquire more than, visit your data department of the Google Ads API on the Google Developers website.

Having issues related to your Customer Match lists?

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